For both of my seasons with HyFlyers GC, I wrote, directed, shot, and edited the team’s sponsor announcement videos for Primo Golf. We wanted them to feel like more than a standard partnership announcement, so each one was built around a simple story that let the players’ personalities come through and feel authentic to the brand.

Both videos were shot in under an hour, so the concepts had to be simple, flexible, and easy to execute without sacrificing the final product.