BRAND launch video for first generation rain gear CINEMATIC HYPE SI WOO KIM SIGNING MICAH MORRIS DOCUMENTARY During my time at Bad Birdie, I had the chance to work across a wide range of projects and styles. I developed a repeatable formula for paid social hype reels that consistently outperformed industry benchmarks, worked closely with our athletes to create content that felt authentic to their personalities and captured documentary-style stories THROUGH the Bad Birdie High School program. OTHER WORK